Late last year, Mercedes-Benz USA rolled out the pilot of a new augmented reality application known as “Ask Mercedes” that allows customers to explore features of their vehicle in an engaging and intuitive way. The new service makes use of augmented reality technology that supplements a camera image with computer-generated content.
With the application’s augmented reality capabilities, customers can get an answer to questions about operating their new vehicle in real time without ever opening an owner’s manual. Owners of a 2018 Mercedes-Benz E-Class or S-Class (non-AMG) can use the application to get to know their vehicle and its functionalities by using their smartphone camera to discover interior features and functions by scanning controls and displays. Once the feature has been visually identified, the system explains the corresponding function to the customer via text descriptions, photo and video content or providing the customer the option to directly link to the section of the digital owner’s manual relevant to that feature.
“We are creating a personalized customer experience that goes well beyond the vehicle. With innovative services such as ‘Ask Mercedes’, we are further expanding our digital ecosystem”, says Britta Seeger, member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Sales.
A new kind of Owner’s Manual
In a new Mercedes-Benz E-Class and S-Class, it is possible to get to know the vehicle functions even better thanks to the app’s augmented reality functionality. If a smartphone is directed at the dashboard, steering wheel or center console, augmented reality beacons are automatically superimposed onto the controls and displays shown in the camera image. If the user then clicks or taps on a beacon, information is provided on the corresponding feature and its function.
The pilot of “Ask Mercedes” first launched in late 2017 with augmented reality functions capable for the 2018 Mercedes-Benz E-Class (non-AMG) model line-up. The application recently added capabilities for the 2018 S-Class and is expected to gradually expand in the coming months to additional model lines. “Ask Mercedes” is currently available for download in the Apple App Store and will be supported on iPhones 6 and newer running iOS 10 or higher.
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About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT S.
Catherine Gebhardt 770-705-2706 firstname.lastname@example.org
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