New thinking, new possibilities! Hyundai is setting new standards in automotive design, efficiency and functionality. With revealing of the Next-Generation HCD-14 Genesis at The North America International Auto Show, Hyundai is providing a glimpse into the future of Hyundai Premium Vehicle design.
The year 2012 have seen Hyundai finishing five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines. Hyundai has unveiled its design direction for future premium vehicles with its HCD-14 Genesis concept at The North American International Motor Show. The HCD-14 Genesis gives a hint of the future design direction Hyundai is taking, an indication of the focus placed on driving dynamics and technology. Hyundai has departed from Industry convention in many premium products, marketing, sales and service approaches, and its working out pretty well. Genesis and Equus now delivering a nine percent retail market share in the premium segments, higher than the five percent retail share Hyundai brand achieved in the overall industry.
Since the launch of the Genesis in 2008, the share of Hyundai buyers with household incomes above $100 000 has increased by twenty-five percent, indicating just how far products like the Genesis have improved demographics for the brand over the years. Furthermore Genesis and Equus are attracting higher buyer demographics to the Hyundai brand than ever before. The Genesis remains one of the fastest turning in Hyundai vehicle lineup since its introduction. Regardless of capacity constraints, Genesis Coupe annual sales have exceeded those of its Infiniti G37 premium coupe competitor since its debut to the premium sport coupe segment in 2009.
Just a walk around the HCD-14 Genesis, it conveys a fluidic precision, liquid-metal design language. Top shelf craftsmanship quality is conveyed via gemstone-like design surfaces. A bold front fascia surrounds brushed metal grille surfaces with a deep vertical grille opening. The corners of the rear hood incorporate heat extractor design accents that integrate seamlessly with exterior mirror design. An extended dash-to-axle length, short overhangs, large diameter wheels, sharply tapered greenhouse and short rear deck conveys classic rear drive sport sedan proportions. Large wheels were developed from a mix of premium lightweight alloys with carbon fiber surrounding the voided areas of the wheel design.
“We instilled HCD-14 Genesis with a premium-sport 4-door coupe road presence,” said Christopher Chapman, Chief designer, Hyundai Design North America. The Chief designer believes the HCD-14 Genesis’s sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint. Dramatic sculpture is prioritized inside the driver-centric cockpit over infortainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin length center console.
The HCD-14 Genesis has a rear-hinged rear door which allows access into the cabin. With both doors open, the new concept Genesis has an inviting and commodious cabin ambience. Gauges and driver data are provided via an eclectic fusion of both analog and digital sources, with aviation-derived design cues. The center console includes an iPad tablet storage station, keeping it secure in spirited driving.
The HCD genesis exterior design speak volumes. The driver’s environment is where its technological innovation break new ground. Elimination of the traditional center stack, and developing an intuitive driver interface that allows the Genesis driver to better keep his/her eyes on the road. Freed from traditional design restrictions. The Genesis boasts of the state-of-the-art driver eye tracking and 3D hand gesture recognition. The HCD-14 Genesis is able to recognize driver commands free from the distractions associated with manual controls. The intuitive interface provides the driver with complete control while keeping his/her eyes safely above the cowl plane, using a heads-up display (HUD) for minimal driving distractions. This proprietary interface represents Hyundai’s vision for future vehicle HMI and sets a new benchmark in active driver safety technology.
The HCD-14 Genesis takes the driver to a new level of involvement, focus and control. An ultra-rigid chassis with strategic use of high tensile steel provides a vault-like platform for the rear drive power train configuration. Sophisticated five link front and rear suspension reduces suspension travel changes to camber and toe for consistent grip out of bends. A multi-mode power steering system ratains road feel and feedback advantages while yielding the efficiency benefits of an electronic system. Outstanding turn-in response attained by use of low-profile performance tires, it also yields mid corner grip and road feel.
The new Genesis concept. Powertrain features the Hyundai Tau V8 engine, displacing 5.0Liters, with direct injection and Dual Continuously Variable Valve Timing (D-CVVT), for impressive power, low emissions and superb efficiency. The Genesis employs optical recognition to identify the driver and initiate the starting sequence, while gear selection for the 8speed automatic transmission is performed via pedal shifters.
Hyundai has made great strides and continued success in existence. Its Elantra GT being name “2013 Car of the Americas” by the Inter-American Federation of Automotive Journalists (FIPA).